Happy meals for whom?
Way back in the 1980s and 1990s, I was involved in a 15-year study (the CARDIA study, Lancet 2005, 365:36-42) that took a long, hard look at what happens when young people eat fast food on a regular basis. We found those kids eating fast food more than twice a week gained an extra 10 pounds and insulin resistance increased twice as fast as those who ate it once a week or less. And that was way back then, when eating fast food often was eating it twice a week. Today young people from toddlers to teens may be tucking into fast food four times a week or more.
Did someone say happy meals? These are sad meals indeed. Why? Most people think of fast food as being loaded with fats. Yes it is. But it is also packed with an even greater amount of high GI carbs – think of those spongy soft burger buns, fries, soda, apple pie and cookies. Not to mention the massive portion sizes, high energy density, minimal fibre, few vitamins and minerals and a heavy hand with the salt shaker. And if that isn’t enough, fast food is designed to be eaten, well, fast. Children can easily consume almost an entire day’s calorie requirements from such meals in a matter of minutes, long before their bodies have time to recognise and respond to the incoming calories. It takes 20–30 minutes for those ‘I’m full now’ satiety signals from the stomach to reach the brain.
The evidence is piling up just like those extra pounds are piling on – overweight or obesity in adolescence increases risk of heart disease in adulthood. And early data from Canada is showing that adolescents with type 2 diabetes will be at high risk of limb amputation, kidney failure and premature death.
Very sad meals indeed.
Of course, parents need to take responsibility for their children’s welfare by providing high quality food, limiting television viewing and time spent in front of small screens and setting an example with a healthy lifestyle. But why should their efforts be undermined by the billions of dollars in junk food advertising from the food industry or by farm subsidies in the US for example that favor high fructose corn syrup over fruits, vegetables and other wholesome foods?
Like governments around the world, there are things that our US government needs to do. It needs to develop a comprehensive national strategy that encourages children to eat a healthy diet and be active. I am not talking good intentions and fuzzy words here. I am talking serious teeth in the form of legislation that:
- Regulates junk food advertising
- Provides adequate funding for decent school lunches and regular physical activities at school
- Restructures the (US) farm subsidy program to favour nutrient-dense rather than calorie-dense foods, and
- Mandates insurance coverage for preventing and treating pediatric obesity.
Dr David Ludwig
– Dr David Ludwig is Director of the Optimal Weight for Life (OWL) program at Children’s Hospital Boston and author of Ending the Food Fight
Dr David Ludwig discusses the impact of childhood obesity and what needs to be done.
Play the Podcast above or download here
2 comments:
We knew David Ludwig's happy meals story was important, but we didn't realise quite how timely for New South Wales readers heading towards Easter holiday time ...
'The reality is that kids go to McDonalds and, as Tourism Minister, I want to encourage people to enjoy our great tourist attractions,' says NSW Tourism Minister Matt Brown. He was dismissing suggestions that a promotion which gives McDonald's Happy Meal consumers free entry to one child, accompanied by a paying adult, to tourist attractions across New South Wales was sending children the wrong message.
Anything that encourages parents to take their children in to McD more often should not be supported by a government minister. When is the real financila and social cost of childhood obesity going to be taken seriously? Parents need to be supported by their ministers, McD's does not.
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